Cash Ur Drive Marketing Ltd has opened its ₹60.79 crore IPO for public subscription on July 31, 2025, aiming to raise funds through a mix of fresh issue and offer for sale. The IPO will support the company’s working capital, technology upgrades, and capex initiatives, amid rising investor interest in high-growth SME listings.
Cash Ur Drive Marketing Ltd, headquartered in Mumbai, Maharashtra, operates in the out-of-home (OOH) advertising sector, specializing in transit media formats such as cab wraps, auto hoods, and EV charging station branding. The company also offers 360-degree marketing solutions, integrating digital and print media across urban markets including Mumbai, Chandigarh, Lucknow, and Noida.
The company’s Initial Public Offering (IPO) commenced on July 31, 2025, with a total issue size of ₹60.79 crore, comprising both a fresh issue of 44.69 lakh shares worth ₹58.10 crore and an offer for sale (OFS) of 2.07 lakh shares totaling ₹2.69 crore. The price band has been fixed at ₹123–₹130 per share, and the lot size for bidding is 2,000 shares, setting a minimum investment requirement of ₹2.46 lakh for retail investors.
The public issue is scheduled to close on August 4, 2025, with allotment finalization on August 5, and tentative listing on the NSE SME platform on August 7. Ahead of the IPO launch, anchor investors subscribed to shares worth ₹17.19 crore, signaling institutional interest in the offering.
Financially, the company posted strong performance for FY25, with revenue rising 45% YoY to ₹142.18 crore and net profit nearly doubling to ₹17.68 crore. The raised capital will primarily be deployed toward:
- ₹33 crore for working capital requirements
- ₹5.97 crore for capital expenditure
- ₹5.31 crore for technology enhancement initiatives
The IPO has drawn attention in the NSE SME segment, where investor sentiment remains buoyant. Subscription levels across retail and high-net-worth individual (HNI) categories will be closely monitored over the next few days to assess the offering’s traction.
IPO Key Details:
- IPO Open Date: July 31, 2025
- IPO Close Date: August 4, 2025
- Total Issue Size: ₹60.79 crore
- Fresh Issue: 44.69 lakh shares worth ₹58.10 crore
- Offer for Sale (OFS): 2.07 lakh shares worth ₹2.69 crore
- Fresh Issue: 44.69 lakh shares worth ₹58.10 crore
- Price Band: ₹123 to ₹130 per share
- Face Value: ₹10 per share
- Lot Size: 2,000 shares
- Minimum Investment (Retail): ₹2,60,000 at upper band
- Listing Platform: NSE SME
- Tentative Listing Date: August 7, 2025
- Anchor Investment: ₹17.19 crore subscribed ahead of issue opening
- Lead Manager: Narnolia Financial Services Ltd
- Market Maker:Bigshare Services Pvt Ltd
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