India’s Tata Digital-backed BigBasket has reported a 3% decline in its B2C unit turnover to ₹7,673 crore in FY25. This downturn, paired with increased losses of ₹1,851 crore, reflects mounting pressure from quick commerce rivals. Despite pivoting to a 10-minute delivery model through BB Now, BigBasket faces stiff market share competition in India’s fast-growing online grocery space.
Tata Digital’s BigBasket witnessed a decline in its business-to-consumer (B2C) turnover for the financial year ending March 2025, with revenue dropping 3% to ₹7,673 crore, according to the FY25 annual report by Tata Sons. The company’s B2B arm, Supermarket Grocery Supplies, also reported a 7% drop in turnover to ₹2,227 crore.
Losses for the B2C business widened to ₹1,851 crore in FY25, up from ₹1,267 crore in FY24, highlighting the rising operational and competitive challenges in India’s rapidly evolving quick commerce landscape.
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BigBasket, which originally offered slotted deliveries, ventured into the hyper-fast delivery model with the launch of its 10-minute delivery service BB Now. However, this strategic shift comes amid an industry increasingly dominated by rapid grocery fulfillment models, where leading competitors hold approximately 80–85% of market share, industry estimates suggest.
Despite these headwinds, Tata Digital, which owns over 65% of BigBasket, remains committed to scaling its digital portfolio. The group has also reportedly explored raising $1.3 billion in external funding for BigBasket and its e-pharmacy venture, earmarking around $1 billion for the grocery segment alone.
Valued at $3.2 billion in its last funding round in December 2022, BigBasket is under renewed scrutiny from its parent group. Tata Group’s earlier internal reviews indicated concern over BigBasket’s relative underperformance in a segment considered vital to its digital ambitions.
BigBasket also began piloting a 10-minute food delivery offering in June 2025 through partnerships with Tata Group’s other ventures, including Tata Consumer Products’ joint venture with Starbucks India and Qmin by Indian Hotels Company Limited.
While the Indian e-grocery market continues to expand, BigBasket’s performance signals the importance of sustained innovation, efficient fulfillment logistics, and capital strength to thrive against quick commerce heavyweights. Market analysts note that customer retention and last-mile efficiency will be critical to BigBasket’s turnaround in FY26.
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