France-based fintech company Market Pay, known for its omnichannel and international payment solutions, is expanding its presence in the Nordic region with the acquisition of Denmark-based Altapay. The deal strengthens Market Pay’s footprint in Northern Europe, enhancing its service offerings for merchants across various sectors.
France-based fintech firm Market Pay, specializing in omnichannel and international payment solutions, has announced the acquisition of Altapay, a Denmark-based payment service provider, for an undisclosed amount. The acquisition is expected to enhance Market Pay’s operations in Northern Europe, particularly in Denmark, Sweden, Norway, and the UK.
Founded in 2008, Altapay provides end-to-end payment solutions to over 400 merchants across industries like digital services, entertainment, retail, and tourism. Its offerings include point-of-sale systems, omnichannel payment gateways, and alternative payment methods. Despite the acquisition, Altapay has assured that its operations and team will remain unchanged.
Our suite of solutions, omnichannel platform, and ecosystem of clients and partners bring new strengths to Market Pay in Northern European markets. At the same time, we will also benefit from the expertise of a tech company born in the retail sector.”
Christian Rasmussen, CEO of Altapay
Market Pay, headquartered in Paris, was initially established by French retail giant Carrefour before 60% of its stake was sold to AnaCap Financial Partners in 2020 for €300 million. The company processes over 3 billion transactions annually across 5 million managed cards and 180,000 terminals in 11 European countries, including Italy, Spain, Latvia, and Belgium.
This acquisition marks Market Pay’s fourth major deal since 2021, following its purchase of Polish paytech Novelpay in 2023. The deal is expected to be finalized within the next two months, further strengthening Market Pay’s foothold in the Nordic region.
