Amazon has signed an agreement to acquire axio, an Indian Buy Now Pay Later (BNPL) startup. This acquisition, awaiting regulatory approval, will help axio expand its services and diversify its offerings.
On February 16, 2025, global tech giant Amazon announced that it has signed an agreement to acquire Indian Buy Now Pay Later (BNPL) startup axio. Based in India, axio has been a leader in offering accessible and affordable credit to millions of customers, providing them with flexible payment options and increasing financial inclusion.
With over 10 million customers and an asset under management (AUM) of ₹2,200 crores (US$254.1 million), axio has cemented its position in the fast-growing Indian fintech sector. The company is known for its commitment to bringing affordable credit solutions to underserved markets, and its low gross non-performing asset (GNPA) ratio of 3% speaks to the strength of its business model.
The acquisition, which is subject to regulatory approval, will further enhance axio’s growth and its ability to reach even more underserved consumers across India. Amazon’s vast technology and e-commerce expertise are expected to accelerate axio’s offerings and drive innovation in India’s BNPL space.
“Amazon’s acquisition of axio marks an exciting new chapter for our company. We are energized by the opportunities to bring meaningful change to our customers and partners,” said axio in a statement.
The deal comes after six years of successful collaboration between Amazon and axio, and is expected to close in the coming months once the regulatory hurdles are cleared. This strategic move by Amazon positions the company to tap further into India’s rapidly growing fintech market.
