Khetika has opened its third manufacturing plant in Bengaluru, and the company aims to achieve a 50% market share in clean batter and chutney by increasing production efficiency and their expansion plans.
Khetika, an rapidly evolving food startup that operates in the staples segment, has opened its brand new production unit in Bangalore, signifying the company’s third plant for fresh batters and chutneys. The move indicates Khetika’s planned expansion to build up a strong hold in the southern part of India and spread its operations across the country.
Khetika’s Co-founder & CEO Prithwi Singh, underlined that the Indian batter market is worth approximately ₹15,000 crore, and the organized portion of the market is less than 5%.
At first our facility in Bengaluru will probably serve the city and its neighboring districts, but our visions are way further.”
Prithwi Singh, Co-founder & CEO of Khetika
He also informed that Khetika is targeting to grab 50% clean batter and chutney product market share in each city where they set foot.
The new plant in Bangalore is designed to complement Khetika’s manufacturing units located in Delhi and Mumbai. Following the plan, the company intends to expand to eight such facilities in the next coming 12 months to tap the growing demand. As the brand grows in popularity for its batters and chutneys, Khetika also has plants that produce food for other categories, thus becoming a household staples-focused food brand.
The Co-founder & CTO Darshan Krishnamurthy went on to say that the plant will make use of high-tech production techniques to achieve the desired product quality and keep up the hygienic standards.
It’s not just about production for us, but also being a reason for consumers to choose us through innovation is what we thrive in: naturally and batter with health and convenience trends being the drivers of consumption.”
Darshan Krishnamurthy, Co-founder & CTO of Khetika
Khetika’s initiative zooming into Bangalore from a financial point of view is in line with Khetika’s strategy to maximize logistics capabilities and minimize time to market, hence increasing margins and operational efficiency. Analysts believe that with the company’s aggressive expansion strategy, Khetika could become a major player in the organized staples market in India, which is still highly fragmented.
One of the co-founders of Khetika, Raghuveer Allada, Co-founder & CFO said during the event that the company has a clear-cut plan on how to utilize capital resources to expand facility capacity and for growth purposes. According to Khetika, the company is mainly concentrating on urban areas at the start and then replicating its model in smaller cities will be done after that, in the next couple of years.
By adopting product innovation, guaranteeing quality, and scaling up operations, Khetika is heading toward becoming the pioneer of India’s organized batter and chutney market. The new Bengaluru facility is a huge milestone on the company’s journey to transform traditional Indian staples in a more contemporary way and increase their availability across the country.
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