Along with a new journey of the office and a $400M funding for the Indian e-commerce market, Tata Digital has made an executive decision to have Sajith Sivanandan as the CEO of the company starting from 1st of September. It is aiming to revive the Tata Neu super app application.
The digital arm of the Tata Group in India, Tata Digital, cleared the way for the appointment of a new director, Sajith Sivanandan, the former Google and JioHotstar executive, effective September 1, 2025. It is the third time that Tata Digital has changed its leader in less than two years.
Before that, Sivanandan was the President of Jio Mobile Digital Services, a Reliance Industries subsidiary, for which he was in charge of strategy, business development, and operations. He was also the CEO of JioHotstar. In addition to that, he was with Google for more than 15 years, where he was responsible for the company’s payment services, Google Pay, first in India and then in the Asia-Pacific region.
This appointment is a turning point in the company’s timeline and comes after many people who have been in the limelight have left Tata Digital. Pratik Pal, the founding CEO who was instrumental in the launch of Tata Neu, resigned in February 2024. Naveen Tahilyani, who took up the position of CEO in May 2025, quit to take up an international role at Prudential Plc.
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Strategic Reset and Expansion
Sivanandan’s offshore wind power generation project addresses the issue of the Mumbai-based Tata Digital having to move its headquarters to the One International Centre in Lower Parel with the advantage of reducing the annual rent from ₹3 crore to ₹1 crore per month as from September 1 2025. The change is considered to be a reflection of their successful implementation of operations, as well as an alignment with their overall business strategy.
Tata Sons, the parent company of the $100 billion Tata Group, is preparing to pump in a $400-million capital investment to support Tata Digital’s fight against rivals in the Indian e-commerce market. The money for this would come from the dividends earned by Tata Consultancy Services.
Coming to the details, the so-called ‘super app’ digital platform of 2021 was the union of BigBasket (grocery), Tata 1mg (healthcare), and Tata Cliq (fashion and electronics), supported by a $2 billion investment over three years. In the meantime, the start-up has not been able to raise much hype with the advent of quick commerce brands with which Blinkit’s and Zepto’s grocery side has become stronger. With the overall e-commerce market under the control of Amazon, Flipkart, and Reliance Retail, the competitive pressure has become extremely tight.
Behind this reinvention of the super app, the new management team at Tata Digital, fresh funds, and a leaner operations base will be the driving forces to recover the lost ground and increase their speed of engagement within the rapidly evolving digital environment in India.
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