Meta Platforms, the parent company of Facebook, has appointed Arun Srinivas as the new Head of India operations, effective 1 July 2025. Based in Karnataka, India, Srinivas brings decades of marketing leadership experience and currently heads Meta’s Ads Business in India. He will report to Sandhya Devanathan, who is taking on an expanded role overseeing India and South Asia.
Meta Platforms, the US-based tech giant and parent company of Facebook, Instagram, and WhatsApp, announced today the promotion of Arun Srinivas as the new Head of its India operations. Effective 1 July 2025, Srinivas will lead Meta’s strategic initiatives, business development, and client partnerships across India, one of the company’s most critical growth markets.
Srinivas currently serves as Director and Head of Ads Business at Meta India. Under his leadership, Meta has deepened its collaboration with major advertisers and agencies, with a focus on monetization via AI, Reels, and Messaging solutions. In his new role, Srinivas will work on accelerating Meta’s mission of enabling economic and digital growth for businesses in India.
He replaces Sandhya Devanathan, who will take on a broader regional role overseeing Meta’s operations in both India and South Asia. Srinivas will continue to report to Devanathan.
Srinivas will focus on aligning Meta’s business, innovation, and revenue goals in India to better serve partners and clients, while driving long-term strategic growth.”
Meta
Who is Arun Srinivas?
Arun Srinivas is a seasoned business leader with over 25 years of experience in marketing, operations, and digital transformation. A graduate of IIM Calcutta, Srinivas began his career at Reebok in 1996 as a Product Manager. He later joined Unilever where he held various senior roles, including Vice President of Foods for South Asia.
In 2017, Srinivas joined WestBridge Capital Partners as an Operating Advisor and then served as the Chief Operating Officer (COO) and Global Chief Marketing Officer (CMO) at Ola, India’s ride-hailing and mobility platform. He joined Meta in 2020 and has been instrumental in shaping its advertising growth in India.
He also holds an Executive Education certificate in Strategic Customer Management from the Kellogg School of Management (2007).
Meta’s Focus on India
India remains a cornerstone of Meta’s global strategy, being its largest market by user base. The company continues to invest in tools and partnerships that help Indian businesses—particularly small and medium enterprises—scale via digital and mobile platforms.
With Arun Srinivas at the helm, Meta is expected to strengthen its foothold across sectors, aligning more closely with Indian regulatory, commercial, and innovation priorities.
