Emami Agrotech Limited, the ₹20,000 crore edible oil and food arm of the Emami Group, has entered the ₹80,000 crore branded staples market with fresh launches in chakki atta, maida, and suji. The company aims to generate ₹2,000 crore in revenues within 3–5 years from this vertical.
Emami Agrotech Limited, headquartered in Kolkata, West Bengal, is the edible oil, food, and bio-diesel arm of the Emami Group, a diversified Indian conglomerate with a strong presence in FMCG, healthcare, and personal care. With an overall group turnover exceeding ₹20,000 crore, Emami Agrotech has established itself as one of the leading edible oil manufacturers in India and a growing force in the packaged food sector.
The company has now entered the branded staples segment, a category valued at nearly ₹80,000 crore in India, with the launch of Emami Healthy & Tasty chakki atta, maida, and suji. These products mark the beginning of a broader strategy to expand the company’s presence from edible oils to the larger staples and daily-use foods market. Over the coming months, the brand will introduce additional product variants and explore newer categories within packaged foods.
The staples market entry is a major growth milestone for Emami Agrotech, which currently generates around ₹400 crore annually from its foods vertical, comprising products such as Mantra spices, Advans soya chunks, and rice bran oil under its Healthy & Tasty label. With the launch of staples, the company is targeting ₹2,000 crore in revenue within 3–5 years, underscoring its ambition to be a significant player in the Indian food and staples industry.
The rollout begins in West Bengal, where Emami brands enjoy strong brand equity. The company aims to capture 15–20% of Bengal’s branded staples market within two years before extending distribution to other regions where it already has a robust presence, including Bihar, Jharkhand, Uttar Pradesh, Rajasthan, Punjab, and Haryana.
From its origins in 2010, when it entered the edible oil market under the Healthy & Tasty brand, Emami Agrotech has steadily expanded into adjacent food categories. Its entry into the staples market represents a strategic move to strengthen its share of the Indian kitchen basket, moving from pantry products like oils and spices to daily-use essentials such as flour and grains.
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The company is also evaluating strategic acquisitions in the eastern region to accelerate its growth in the food segment. While suitable opportunities are limited, Emami remains open to inorganic expansion that would provide scale and market penetration advantages.
This move positions Emami Agrotech to compete with established players in the staples sector, while leveraging its strong distribution network, brand trust, and product innovation. By focusing on both volume growth and market penetration, the company is aligning itself with India’s growing demand for branded, hygienic, and packaged food products
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