France’s Competition Authority fined Apple Inc. $162 million (approximately ₹1,388 crore) on March 31, 2025, over alleged anti-competitive practices in the distribution of mobile applications. The fine targets Apple’s App Tracking Transparency (ATT) framework, which the regulator claims was unfairly implemented, hindering competition. Apple has expressed disappointment but emphasized that ATT enhances user privacy.
The French Competition Authority (FCA) has imposed a fine of $162 million (₹1,388 crore) on Apple Inc., accusing the tech giant of anti-competitive practices related to the distribution of mobile applications for iOS and iPad devices. The penalty is linked to Apple’s App Tracking Transparency (ATT) framework, which regulators claim unfairly restricted competition.
The ATT framework, introduced to iPhone and iPad users, requires third-party applications to request explicit permission before tracking user data. While Apple markets this feature as a step toward enhanced privacy, the FCA argues that its implementation disproportionately benefits Apple and hinders competition by making it more difficult for smaller app developers to access essential data for targeted advertising and revenue generation.
Regulatory Findings
According to the FCA, Apple’s ATT framework creates an imbalance in the market, limiting opportunities for third-party applications while allowing Apple to continue benefiting from its data ecosystem. The regulator noted that although privacy protection is a valid objective, Apple’s approach was “neither necessary nor proportionate” to achieve that goal.
“The way in which ATT was implemented was neither necessary nor proportionate to Apple’s stated objective of protecting personal data,” the FCA stated in its official report. The regulator highlighted that Apple’s framework created additional barriers for smaller publishers and advertisers that depend on third-party data collection for their operations.
Apple’s Response
Apple has strongly opposed the ruling, calling it “disappointing” while defending ATT as a crucial feature that provides users with greater control over their privacy.
“While we are disappointed with today’s decision, the French Competition Authority (FCA) has not required any specific changes to ATT,” an Apple spokesperson stated.
Apple also reiterated that the tracking permission prompt applies consistently to all developers, including its own applications. The company claimed that ATT has received support from consumers, privacy advocates, and global data protection authorities.
Global Scrutiny of Apple’s Practices
Apple is facing increasing regulatory scrutiny worldwide. Earlier this month, Bloomberg reported that UK authorities were in discussions with their US counterparts over concerns that Apple may be attempting to create a backdoor into encrypted user data. The United States has also raised concerns about Apple’s data privacy practices, with US Director of National Intelligence Tulsi Gabbard calling the issue a “clear and egregious violation of Americans’ privacy and civil liberties.”
Stock Market Impact
Apple’s stock saw a slight decline following the announcement of the fine. As of 5:45 a.m. EDT on March 31, the company’s shares were trading 0.89% lower at $215.95 on the Nasdaq Composite, compared to the previous close of $217.90.
While Apple has not yet indicated whether it will appeal the ruling, the decision is expected to further intensify regulatory scrutiny over the company’s market practices. The ruling in France highlights the growing global debate on balancing user privacy with fair competition in the digital space.
With digital markets evolving rapidly, regulators and tech giants alike face ongoing challenges in ensuring both consumer protection and fair competition. Apple, already under the lens of multiple regulatory bodies worldwide, may need to adapt its strategies to align with stricter antitrust policies in the coming years.
