Rapido India has launched its standalone food delivery app Ownly in Bengaluru, targeting value-conscious customers with meals under INR 150. Positioned as a zero-commission platform, the move could disrupt India’s $8 billion food delivery market.
Ride-hailing platform Rapido has officially entered India’s food delivery market with the launch of its standalone app, Ownly, on Google’s Play Store. The rollout begins in Bengaluru’s Koramangala and HSR Layout, where the company aims to test its affordability-focused model before a broader expansion.
The app has been positioned as a zero-commission platform where customers pay offline-equivalent prices, while restaurants face lower onboarding costs and no hidden charges. Rapido’s initial pitch to eateries requires at least four meals priced below INR 150, with many items — such as chapati, rice, and eggs — available for under INR 100.
From a financial perspective, Ownly presents a differentiated model in India’s $8 billion food delivery industry. Instead of percentage-based commissions, restaurants are charged a flat delivery fee — INR 25 for orders above INR 100 and INR 20 for smaller ones within a 4 km radius. Initially, these charges will be absorbed by Rapido to attract early adoption. This strategy reduces consumer prices by eliminating add-on costs like packaging and platform fees, which have often raised concerns about rising order values on incumbent platforms.
Also Read: Rapido Steps Into Food Delivery—At Just ₹25 a Delivery!
Industry observers note that Rapido is leveraging its existing bike taxi rider network of over 4 million monthly rides and 30 million active users, significantly reducing the incremental cost of building a food delivery infrastructure. By using its current logistics base, the company can optimize delivery density while keeping customer acquisition costs lower than competitors.
According to financial experts, the timing of the launch is critical. India’s food delivery market has seen rising customer resistance due to inflated menu prices and additional charges. By offering a transparent, zero-commission model, Rapido is betting on price-sensitive consumers—a large and growing segment in India.
For Rapido, Bengaluru acts as the proving ground for Ownly. If the model gains traction, analysts suggest it could force incumbents to revisit commission structures and pricing models, reshaping the economics of food delivery in India.
With India’s food delivery sector dominated by two players, Rapido’s entry underscores the growing appetite for alternative platforms that prioritize affordability, transparency, and long-term sustainability for both customers and restaurants.
READ MORE ON