India-based Zomato’s parent company, Eternal, is set to launch a new subsidiary, Blinkit Foods, to strengthen its presence in the fast-growing 10-minute food service segment. This strategic move aims to scale Eternal’s cloud kitchen network, Bistro, and address rising consumer demand for quick-service, high-quality meals.
In a major strategic move, Eternal—the parent company of Zomato—has announced the incorporation of a new wholly owned subsidiary named Blinkit Foods Private Limited. The new entity will engage in the business of food innovation, sourcing, preparation, and delivery, marking a deeper expansion into India’s evolving quick-service food delivery market.
According to the company’s filing with the stock exchange, Blinkit Foods will be established with an authorized share capital of ₹1 crore and a paid-up capital of ₹10 lakh. While operational specifics remain under wraps, financial analysts expect this entity to play a pivotal role in Eternal’s scaling of its cloud kitchen vertical, Bistro.
Launched in late 2024, Bistro operates 38 kitchens across Bengaluru and Delhi-NCR, delivering freshly prepared meals, snacks, and beverages within 10 to 15 minutes. The kitchens operate on a cloud-first model designed for rapid service and low infrastructure costs. Eternal’s leadership believes the model is well-aligned with rising urban demand for fast, affordable, and high-quality food.
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In a recent shareholder letter, Eternal CEO Deepinder Goyal emphasized that Bistro’s incremental demand complements Zomato’s core delivery operations without cannibalizing traffic. Goyal noted that while customer adoption has been strong, profitability and operational efficiency remain focal points for future investments.
The creation of Blinkit Foods is expected to serve as the structural backbone for refining these operational metrics. By streamlining food services under a dedicated unit, Eternal is positioning itself to respond more nimbly to consumer preferences, technological integration, and supply chain challenges that typically affect speed-focused delivery ventures.
This move also comes after Eternal discontinued two earlier food ventures in May due to low traction and inconsistent customer experience. With Blinkit Foods, the firm appears committed to a more focused and scalable model, driven by data-backed learnings and improved infrastructure.
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Industry experts suggest that Blinkit Foods could also serve as a platform for further experimentation with proprietary food brands, menu personalization, and cost-efficient delivery models—all of which are seen as crucial levers in India’s competitive food-tech market.
While the company has not provided a timeline for operations commencement, investors are closely watching Blinkit Foods as a potential lever for revenue diversification and deeper consumer engagement.
As Eternal formalizes Blinkit Foods, the focus will be on execution and customer satisfaction in the high-stakes 10-minute delivery segment. The initiative marks a significant evolution in Eternal’s strategy to lead India’s on-demand food landscape through innovation, speed, and scale.
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